LFF – Ambitions 2025

Luxembourg for Finance (LFF) is the Agency for the Development of the Financial Centre. It is a public-private partnership between the Luxembourg Government and the Luxembourg Financial Industry Federation (PROFIL).

LFF commissioned mookx to create a animation showing how Luxembourg connects investors with sustainable financial products and enables savers to invest in sustainable projects which contribute to the fight against climate change and help rebuilt Europe after the Covid-19 crisis.

We choose to give the animation a sustainable look by using old wooden toys as building blocks for a sustainable future. The playfull toylike style of the animation emphasizes that we are building a sustainable future, not for ourselfs, but for our children and the generations to come.