Forglobal is a web based business portal to the world invented by Niels Maas and partners. With forglobal small businesses or a larger companies who dream of international expansion can connect to local service providers and other entrepreneurs.

Forglobal commissioned mookx to design and produce an animation which in a short amount of time gets a difficult and otherwise lengthy subject across to the viewers. The illustrations designed in the animation process are also used on the website, for events and in print.

We worked closely together with Kamiel van Kessel who is the art-director for corporate identity and with copywriter Reinoud Sluiters who wrote the voice-over text.


  • Mookx


  • Forglobal


  • art direction, storytelling, illustration, animation, production